Effective Communication

7 C's

Communication, as we have seen, is effective only when it brings desired results.To communicate effectively, both in written and oral form, certain principles should be followed which are known as the Seven C’s. 

1. Completeness.
2. Conciseness.
3. Consideration. 
4. Correctness.
5.  Clarity.
6. Concreteness .
7. Courtesy.

Completeness .

Completeness means that the message should be complete in all respects. It should contain everything that the Listener or reader needs for the desired reaction. A complete message offers a number of benefits. It helps in avoiding inquiry and further correspondence.It helps to achieve positive results.

• Provide all the necessary information.

•  Answer all the questions asked.

•  Give extra information, if desired.

• Provide all the necessary information.

Conciseness.

Conciseness means to say in the fewest possible words what you have to say. A concise  message is brief without being wordy.It saves time of both the sender and the receiver. Conciseness, however, does not mean that other principles of effective communication are sanctified.

Consideration.

Consideration means to prepare every message with the receiver in mind. Try to put yourself in place of your receiver. The receiver is the most important person in the communication process.The more consideration the writer gives to the reader, the greater is the chance of positive response.

Correctness.

Correctness means the accuracy of contents, form, language and expression. 

• Use the right level of language. There are three levels of language. Formal, Informal, Substandard.

• Check accuracy of figures, facts and words.

•  Maintaining an acceptable writing machine means correct spellings, grammar and punctuation marks. Inability to write accurately distorts the image of the writer as well as the company.

Clarity.

Clarity is a very important principle of communication. Clarity means to get meaning from your head into the head of your reader accurately. Messages are clear to the reader both in meaning and spirit.

Concreteness.

Concreteness means that the message must be specific and definite, not vague or ambiguous.It is desirable to be precise and concrete in both written and oral communication.

• Use specific facts and figures in your message.

• Vague Expression.

• Concrete expression.

  Courtesy.

Courtesy means to be aware of your message receiver as well as his feelings. Someone has rightly said, “Everyone gains where Courtesy regions”. 

• Be sincere, tactful and appreciative.

• Use expression that show respect

• Use search language which reflect your equal of people. 

To conclude the observance of 7 C's does not mean that a writer has a include them one by one in his message.Effective communication should be a clear reflection of all these principles.